Author: Adil Jal Darukhanawala
Publisher: DJ MEDIA
The story of Mercedes-Benz is best exemplified by this image the competition saw all throughout the 2014 F1 World Championship season: no not about keeping everyone behind but one of leadership – in thought, technology, sportsmanship, human endeavor, among many other parameters that determine success. And of course that’s what Mercedes-Benz has been doing since the last 120 years, this being its leitmotif of using motorsport to advance the cause and usage of automobiles in the most pleasurable and safe way. The term “racing improves the breed” has never been better applied than by Mercedes-Benz, from the days of Emil Jellinek to the present it finds tremendous resonance in all that the three-pointed star stands for and the book focuses on this very narrative. As a lifelong fan of both the marque adorned by the three-pointed star and the sport, pioneer automotive journalist Adil Jal Darukhanawala was uniquely placed to deliver this narrative. This book has another facet to 120 years of winning on the world stage to 120 years of Mercedes-Benz winning hearts in India! The first car to come to India was in all probability a Benz Viktoria and since that first horseless carriage with an internal combustion engine trundling on Indian soil, personal mobility has progressed by leaps and bounds but the standard continues to be the three-pointed star. “Das beste oder nichts” or nothing but the best as outlined by founder Gottlieb Daimler continues to dominate the senses of so many who own or aspire to own a Mercedes-Benz and being the foremost automotive historian of standing in the country Adil has also penned some of the most important movements of the brand in India. Profusely illustrated with over 970 images, some of them hitherto never published, spread over 402 pages and with over reams and reams of information celebrating the technical, sporting and human angles, this is a book for the diehard Mercedes-Benz enthusiast, the most avid motorsport buff and also all those who love automobiles. It is, also probably the most comprehensive book on automobile history ever by an Indian.