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Back in the day- Toyota’s luxury sub-brand

Back in the day- Toyota’s luxury sub-brand

Toyota introduced its luxury sub-brand Lexus (Luxury Edition for the United States) 16 years ago on July 26, 2005, in the Japanese market, making it the first Japanese luxury brand launched in Japan.  Lexus was founded in 1989 by Eiji Toyoda and is currently Japan’s largest-selling brand of luxury cars. Like Lexus, Japanese manufacturers Nissan and Honda introduced their luxury sub-brands Infinity and Acura respectively. Lexus has also been ranked among the most reliable luxury car brands.

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