Electric car owners missing the smell of gasoline? Mach-E has a solution for it

Ford Europe has developed a new fragrance that is close to what a gasoline-powered car could smell like. The Mach-Eau isn’t any ordinary fragrance that one can buy, it was revealed at the Goodwood Festival of Speed with the purpose to encourage people in buying Electric Vehicles. A case study shows that people miss the gasoline smell when shifting to electric vehicles. The fragrance, developed by Olfiction is fused with smoky accords, aspects of rubber, and an ‘animal element’
Electric car owners missing the smell of gasoline? Mach-E has a solution for it

Ford Europe has developed a new fragrance that is close to what a gasoline-powered car could smell like. The Mach-Eau isn’t any ordinary fragrance that one can buy, it was revealed at the Goodwood Festival of Speed with the purpose to encourage people in buying Electric Vehicles. A case study shows that people miss the gasoline smell when shifting to electric vehicles. The fragrance, developed by Olfiction is fused with smoky accords, aspects of rubber, and an ‘animal element’

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